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friendlyway Wayfinding Solution
Description
friendlyway offers a simple and very intuitive yet comprehensive solution, which can be installed in public places with complex environment. friendlyway wayfinding solution provides the user with a detailed map, showing multiples floors. The touch screen functionality allows selecting the destination from the list or immediately on the map. The required location is automatically highlighted on the map and the system draws a path to the end point.
The user also gets auxiliary information related to the needed location, for example a detailed store description, including text and picture. A large module at the top of the screen allows displaying advertising spots. The solution also allows including info about current promotions by adding interactive banners, which contain information on gifts and offers and direct the user to the necessary shop.
friendlyway wayfinding solution is provided with administration interface, which requires no coding to make changes. The system can be modified by the operator within minutes and the changes are displayed on all screens in real time.
Features
 Interactive detailed map of each floor with indication of shops, service points, etc. |
 Path finding functionality, which shows the way to the destination point
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 Interactive list of destinations, sorted by categories and alphabetically |
 Modern, attractive touch screen interface with animation elements |
 Auxiliary information, including store description and interactive banners |
 Displaying context sensitive advertising as slideshow, animation or video |
 Search for the necessary information or destination by entering search terms |
 Extensive administration interface, which allows quick content updates without special skills |
 Centralized data management for many terminals |
 A variety of evaluation tools to calculate the number of clicks for the selected product groups, brands, and periods |
Benefits
- Sales increase for the shops as it is easier to find places and products
- Increase of customer satisfaction through better navigation and more information
- Additional revenue from placement of advertising
- Modern, innovative image of the mall
- Improvement of customer service quality through analysis of customer behavior
- Better customer service, since the staff is not occupied with answering commonly asked questions
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